![]() ![]() Elements from Bauhaus, De Stijl and The New Typography are sprinkled throughout the works of Ersnt Keller, Max Bill, Josef-Müller Brakmann and Armin Hofmann-i.e., the pioneers of Swiss Style. The movement’s innovators combined elements of other artistic trends to create the beauty and simplicity of the Swiss Style that we know today. In addition to the grid, Swiss Style usually involves an asymmetrical layout, sans serif typefaces and the favoring of photography over illustrations. They are clear-cut and work well with ratios (Rule of Thirds, Golden Ratio, etc.). Why are so many websites broken into grids? Grids are flexible, consistent and easy to follow. These grids are considered to be the “most legible and harmonious means for structuring information.” Using a grid for design makes creating a hierarchy for the content much easier-think web design. Meggs‘ History of Graphic Design explains that International Typographic Design begins with a mathematical grid. The 19th century marked the separation of design from fine art, and with it, the birth of grid-based design.īand posters designed by Mike Joyce and inspired by Swiss Style Just a few key words that describe the driving force behind Swiss Style. Let’s take a moment to honor some of modern design’s most influential principles, typefaces and artists who started this central-European trend. If you’re a designer in the 21st century, chances are you’ve studied the International Typographic Style (more commonly known as ‘Swiss Style’).
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